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Dialog and Transfer
Communicative accompaniment of sustainability activities into and from the university is playing
an increasingly important role, especially in view of the social responsibility that TU Dresden is
assuming in this area. To this end, a communication strategy is being developed that focuses on
the issue of sustainability as part of the brand discussion. Sustainability communication takes place
within the university via thematic mailing lists, newsletters, and university-wide campaigns. A large
number of events and networking opportunities, some of which take place regularly, enable all
hierarchical levels at TU Dresden to exchange ideas with each other and beyond the university. They
serve as an information platform and starting point for joint sustainability projects across faculties,
committees, and institutions, through to a nationwide exchange on sustainability activities and
their strategic joint consolidation and political promotion by the State Rectors’ Conference (LRK).
International partnerships are currently being established, particularly with universities in regions
that are particularly affected by climate change. In addition, TU Dresden’s transfer strategy regulates
the research and technology transfer of innovations developed at the university, including in the
area of environmental sustainability, and promotes sustainable innovations in line with the SDGs.
The technologies developed at TU Dresden are to be used to counter climate change and promote
resilience. Public ESD and Citizen Science projects also facilitate the transfer of knowledge from
TU Dresden to schools, as well as the exchange of skills and knowledge between society and science
This communicative task in social responsibility is to be expanded in various approaches to
knowledge and technology transfer such that the TU takes on a central role in the public
discourse on sustainable development in society – locally, regionally, and internationally.
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